Case Study:
Personal Branding
in Graphic Design
Tyler Glynn
“I’m a musician and entertainer who delivers my talent, drive, and inspiration to my fans in the form of an unforgettably fun experience. Fun is the end goal for me, because that’s what music is about. Goosebumps.”
Logo
Tyler's stylized signature is his emblem. Much like a logo, a signature is used to brand documents. So, whenever Tyler signs an autograph or otherwise uses his flashy signature, he is referencing his brand.
Overarching Branding
Tyler is an aspiring musician who uses his talent and technical skills to create an unforgettable experience for his audience. Because of this, music is at the center of his branding.
This is enforced through photos of his instruments, performances, and his moody color palette.
Typography
Three typefaces make up Tyler's brand: DCC - Ash, Alte Haas Grotesk, and Bakso Sapi. DCC - Ash, used for headers,
is solid and readable but still rough around the edges. The uncomplicated Alte Haas Grotesk is used for body copy and doesn't call attention to itself. Bakso Sapi
is used infrequently to mimic Tyler's handwriting; this adds an imperfect, intimate feel to his brand
that makes it feel personable when
his followers interact with it.
Color Palette
From the Epiphone Les Paul he plays to the amp it's plugged into, Tyler's environment and instruments are vital to the experience he provides. This is why his color palette is inspired by them.
Darker values are utilized through much
of his branding and lighter, more vibrant colors are used for emphasis.
Photography Style
Photos of Tyler are taken at dramatic angles with moody lighting that portray him as a serious musician capable of creating an extraordinary experience. Tyler's branding also showcases images and textures of his instruments.
Business Card
Tyler's business card's unique shape, referencing a guitar pick, allows people to understand his area of expertise without reading a word.
Envelope
Tyler's envelope has the texture of a guitar case, complete with "stickers" where the addresses can be written.
Letterhead
When you open Tyler's envelope and take out his letterhead, you imitate the action of removing a guitar from its case.
Retractable Standee
This 7ft standee is convenient for Tyler because
it can be collapsed and carried with him whether he plays at a local farmer's market or on a stage. This way, instead of walking past Tyler,
people will see this standee and be inclined
to follow him on social media.
Brochure
This brochure is designed to be passed out by Tyler at gigs and other events. Because it is foldable, it's easy for patrons to put into their bags.
Social Media
Tyler's social media accounts display videos and images of him performing popular songs, capitalizing on social media trends to increase exposure, and otherwise showcasing his musical talent.
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Rather than LinkedIn, Tyler utilizes TikTok
to engage with his audience. This platform is the best to showcase his skills because
it emphasizes audio and video.