Case Study:
Personal Branding
in Graphic Design
Zaphillia Yost
“I’m a queer college student studying marine biology who spreads passion and positivity while educating my peers about the ocean through creative outreach programs. I adore making the world a brighter place for those around me;
what better way to do it than talking about cool whales, right?”
Overarching Branding
Energetic illustrations are used throughout Zaphillia's branding.
This is because they want to enter the field of marine biology outreach. In the future, they want to utilize eye-catching visuals
to draw in and educate the general public about marine life.
Logo
Zaphillia's logo reflects their passionate personality with curly, playful typography that mimics the waves of the ocean that they study. This allows their energetic personality to mingle with their professional desires; when looking at this logo, you can see the type of person that Zaphillia is
as well as their ties to the ocean.
Typography
The typefaces Sun Flower, Bebas, and Roboto make up Zaphillia's branding. Sun Flower is used for Zaphillia's logo and a very few titles that require extra emphasis. It expresses Zaphillia's passionate personality while referencing
the ocean. Meanwhile, Bebas
and Roboto are much cleaner
and assure that Zaphillia
is still presented as
a capable professional.
Color Palette
Bright and invigorating colors represent Zaphillia's passion for oceanic outreach. Blue is the predominant color of their branding, taking up large expanses like the sea.
Graphics
Because Zaphillia is interested
in the outreach side of marine biology which involves creating interactive materials for summer camps and museums, illustrative elements are used in their branding. This highlights
the creative and eye-catching nature of Zaphillia's future career.
Business Card
Their business card is horizontal like the ocean's horizon. A portion of their handwriting is included to give the card a unique and personal touch
as well as to reference the interactivity and tangibility of Zaphillia's future outreach projects.
Envelope
Zaphillia's envelope represents the ocean in a clean and interesting way. The darkening blues showcase
the deepening ocean.
Letterhead
The whales swimming off
the page demonstrate the
ocean's vastness as well as Zaphillia's primary topic of study.
Creative Resume
Zaphillia wants to make people love marine biology
by creating visually interesting outreach materials.
Their resume reflects this desire: instead of a bland piece
of paper, their resume contains illustrations like the ones
they will use in future outreach projects.
Project Booklet
Zaphillia created a senior capstone project that showcases the type of work they wish to do in the future. For the project, Zaphillia created a series of illustrated zines to educate
a general audience about marine life in a unique way. This booklet outlines Zaphillia's outreach projects for future employers.
Social Media
Zaphillia's social media accounts showcase images of them working on outreach projects as well as illustrations ofocean life to tie the theme of outreach and marine learning together.
