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Case Study:
Personal Branding
in Graphic Design
The Insights
While completing this project, I found three positive cornerstones of having an intentional personal brand: enhanced authenticity, a more holistic interview process,
and future career growth.
Overall, this case study is paving a path for a new era
of graphic design and branding. Who knows - in the future, having an extensive personal brand like these
may be the norm.
Holistic
Personal brands help round out
the application process because
instead of being judged
for just one interview, recruiters will be able to see who their applicants are more holistically and be able
to assess how their values
match the company's.
Authentic
These brands are designed
for authenticity and for good because they showcase individual competence, passion, and talent. While the brands are professional in nature, each person's individuality is represented.
Future Careers
A project like this can spur
future careers by helping people get jobs through their personal brands and also by creating jobs for
graphic designers. In the future, there may be freelancers or agencies who consult with, create, and manage personal brands.
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